Apple develops AI-powered smart glasses with cameras to challenge Meta’s Ray-Bans.

Apple is developing AI-powered smart glasses to directly challenge Meta's Ray-Ban models, testing four distinct designs including rectangular and oval frames in various colors like black, ocean blue, and light brown. According to Bloomberg, the glasses will feature oval camera lenses for capturing photos and videos, along with capabilities to handle phone calls, play music, and integrate with an upgraded Siri, positioning them as a lighter entry into wearable AI without built-in displays.^[1][2]

Reports from Bloomberg's Mark Gurman detail the designs under consideration: a large rectangular frame, a slimmer rectangular one resembling those worn by Apple CEO Tim Cook, a larger oval or circular frame, and a smaller oval or circular version. TechCrunch echoes this, noting that Apple could launch with some or all of these styles, marking a strategic pivot from earlier, more ambitious augmented and mixed reality plans that faltered with delays and the mixed reception of the Vision Pro headset.^[2]

This development represents a scaled-back approach for Apple in the smart eyewear space, focusing on audio and camera functions rather than immersive displays, much like Meta's popular Ray-Ban smart glasses. As reported by Bloomberg, the project has gained momentum under key figures, though it comes amid news of AI chief John Giannandrea's departure from the company.^[1] The glasses aim to blend seamlessly into everyday fashion while leveraging Apple's ecosystem for AI interactions.

A potential unveiling could happen by the end of 2026, with sales targeted for 2027, according to Gurman's reporting in Bloomberg. This timeline aligns with Apple's pattern of iterative hardware releases, allowing time for refinement amid competition from Meta and others in the rapidly growing AI wearables market.^[1][2]

The move matters for consumers seeking discreet AI companions—think hands-free Siri queries or instant photo sharing—without the bulk of headsets like Vision Pro, which has struggled with adoption. Developers and Apple fans affected by the shift from full AR ambitions may see this as a pragmatic step, potentially broadening access to AI features. It also intensifies rivalry in a sector projected to explode, as companies race to make AI ubiquitous through everyday accessories.

What happens next remains tied to internal testing and market feedback; Apple has not officially confirmed details, but Gurman's track record on Apple products lends credibility to the reports. Success could revitalize Apple's wearables lineup, while failure risks ceding ground to Meta's established player.^[1][2]