Apple tests four smart glasses designs with cameras and AI for 2027 launch
Apple is actively testing four distinct frame designs
Apple is actively testing four distinct frame designs
The four designs under evaluation include a large rectangular frame reminiscent of Ray-Ban Wayfarers, a slimmer rectangular option similar to those worn by CEO Tim Cook, larger oval or circular frames, and a smaller, refined oval or circular variant[1][2][3][4]. Front-facing cameras will be arranged in an oval layout with surrounding indicator lights, setting Apple's offering apart from competitors through in-house design rather than fashion partnerships like Meta's with EssilorLuxottica[3][4]. As reported by TechCrunch, this represents a scaled-back approach from Apple's earlier ambitious plans for a broad lineup of mixed and augmented reality devices, which faced delays and mixed reception for the Vision Pro headset[2].
A potential unveiling could occur late this year or early 2027, with sales targeted for spring or summer 2027, per Gurman's Power On newsletter cited across multiple outlets[1][2][3][4]. This timeline aligns with Apple's broader push into AI-centric wearables, including camera-equipped AirPods, a smart home display, and a pendant device, all intended to provide environmental context for Apple Intelligence and Siri[3][4]. Unlike full AR glasses with displays—still in distant development—these smart glasses prioritize everyday wearability[3].
The development matters for consumers seeking hands-free AI assistance without bulky headsets, potentially expanding Apple's ecosystem amid growing competition in the wearables market[1][3]. It affects Meta and other players like Google and Samsung, who have pursued similar display-free glasses, while signaling Apple's bet on premium aesthetics to drive adoption, much like its multi-style rollout of the original Apple Watch[3]. Next steps hinge on final design selections, with Apple evaluating which—or all—frames to produce for a recognizable, high-end look[1][3].