Apple tests four smart glasses designs with cameras and AI for 2027 launch
Apple is actively testing four distinct frame designs for its upcoming smart glasses, positioning the device as a direct rival to Meta's Ray-Ban glasses, according to Bloomberg reporter Mark Gurman[1][2][3][4]. The prototypes, code-named N50, feature no built-in displays but include oval-patterned cameras for photos and videos, speakers for calls and music, and integration with an advanced Siri upgrade expected in iOS 27[2][3][4]. Apple aims to launch several styles in premium acetate materials—durable and luxurious compared to plastic—in colors like black, ocean blue, and light brown[3][4].
The four designs under evaluation include a large rectangular frame reminiscent of Ray-Ban Wayfarers, a slimmer rectangular option similar to those worn by CEO Tim Cook, larger oval or circular frames, and a smaller, refined oval or circular variant[1][2][3][4]. Front-facing cameras will be arranged in an oval layout with surrounding indicator lights, setting Apple's offering apart from competitors through in-house design rather than fashion partnerships like Meta's with EssilorLuxottica[3][4]. As reported by TechCrunch, this represents a scaled-back approach from Apple's earlier ambitious plans for a broad lineup of mixed and augmented reality devices, which faced delays and mixed reception for the Vision Pro headset[2].
A potential unveiling could occur late this year or early 2027, with sales targeted for spring or summer 2027, per Gurman's Power On newsletter cited across multiple outlets[1][2][3][4]. This timeline aligns with Apple's broader push into AI-centric wearables, including camera-equipped AirPods, a smart home display, and a pendant device, all intended to provide environmental context for Apple Intelligence and Siri[3][4]. Unlike full AR glasses with displays—still in distant development—these smart glasses prioritize everyday wearability[3].
The development matters for consumers seeking hands-free AI assistance without bulky headsets, potentially expanding Apple's ecosystem amid growing competition in the wearables market[1][3]. It affects Meta and other players like Google and Samsung, who have pursued similar display-free glasses, while signaling Apple's bet on premium aesthetics to drive adoption, much like its multi-style rollout of the original Apple Watch[3]. Next steps hinge on final design selections, with Apple evaluating which—or all—frames to produce for a recognizable, high-end look[1][3].