Apple to Revamp Siri With Chatbot Interface and Enhanced Privacy Controls

Apple is preparing a major revamp of Siri that could make the assistant feel more like a chatbot, while also giving users more control over how long their conversations are stored. According to Bloomberg, the new Siri app may include an option to automatically delete chat history after 30 days or one year, or to keep it indefinitely. TechCrunch separately reported that privacy is expected to be a central selling point when Apple introduces the updated assistant at its Worldwide Developers Conference in June.

The reports suggest Apple is building a standalone Siri experience that would go beyond the voice assistant many iPhone users know today. Instead of only responding to quick commands, the new version is expected to support back-and-forth conversations in a chat-style interface, making it closer to ChatGPT and Google Gemini. Bloomberg’s Mark Gurman reported that users may be able to decide whether Siri opens with the context of a previous conversation or starts fresh, adding another layer of control over how the assistant behaves.

That privacy emphasis could be important for Apple as it tries to reestablish Siri’s place in the fast-moving AI market. Competitors have already drawn users to conversational assistants that can hold longer exchanges, summarize information and handle more complex requests. Apple’s challenge is to offer similar capabilities without weakening the company’s long-standing pitch that it treats user data more carefully than many rivals. TechCrunch reported that Apple executives are expected to frame the new Siri as a more privacy-friendly alternative to other AI chatbots.

The revamped assistant is also tied to Apple’s broader technical approach. Reports say the new Siri will be powered by Google’s Gemini models, but run through Apple’s own private cloud compute systems rather than sending user data directly to Google. That setup is meant to limit how conversations are handled and to reassure users that their interactions will not be used for model training in the same way they might be on other platforms. The auto-delete feature would reinforce that message by letting people limit how long Siri retains their chats.

Apple is expected to unveil the updated Siri at WWDC in June, with a broader rollout later in the year. Bloomberg and TechCrunch both indicate the company may treat the first release as a beta, even if it becomes available to the public in the fall, suggesting Apple still sees the product as a work in progress. If the launch goes ahead as reported, it would mark one of Apple’s most significant AI updates yet, with potential implications for how millions of iPhone users interact with Siri and how much they trust it with personal conversations.