Ferrari Unveils Luce, Its First All-Electric 1,000-HP Five-Seat Car

Ferrari has unveiled its first fully electric car, the Luce, a move that marks a major turning point for the Italian luxury brand even as it appears designed to satisfy regulators and appeal to a narrower market than Ferrari’s traditional petrol-obsessed customer base. According to TechCrunch, the Luce seems aimed partly at compliance and at China, while the BBC reported that Ferrari’s shares fell after the reveal as investors reacted to the company’s electric future.

The Luce arrives at a moment of intense pressure on premium automakers to electrify, especially as Chinese EV makers continue to push hard on price, technology, and scale. Ferrari’s new model is also notable because it has divided opinion online, with some praising the brand for finally entering the EV era and others seeing it as a break with Ferrari’s identity, the BBC said.

Details released so far suggest Ferrari is trying to preserve the company’s performance image rather than build a conventional electric sedan. Reporting from Car and Driver says the Luce is expected to use a 122-kWh battery, a quad-motor setup with more than 1,000 horsepower, and a claimed range of around 330 miles under Europe’s WLTP test cycle, or roughly 280 miles by EPA estimates. The same report says the car is designed in partnership with LoveFrom, the firm founded by Jony Ive, and that Ferrari has not yet announced official U.S. pricing, though reports put the starting figure around $645,000.

Other reports indicate the Luce is a five-seat, four-door model and one of Ferrari’s most unconventional road cars to date. A DriverReviews first-look video described it as the company’s first EV and its first five-seat Ferrari, while also citing a 0-62 mph time of 2.5 seconds, a top speed near 193 mph, and a weight of about 2,260 kilograms. The same coverage said the car is built with recycled aluminum and uses Ferrari’s electric and chassis engineering knowledge to keep the driving experience focused on performance.

The broader significance is that Ferrari is making its electric debut on its own terms, with extreme performance and luxury features rather than mass-market practicality. But the initial market reaction suggests the transition will not be smooth: Ferrari must now convince buyers and investors that an electric Ferrari can remain a Ferrari, while also meeting tightening emissions rules and competing in a market increasingly shaped by fast-moving EV rivals.