Hisense has launched the UR9 series, its first consumer RGB LED MiniLED TV for 2026, positioning it as a strong challenger to OLED technology with superior brightness and color performance. According to The Verge, the UR9 represents "the first look at the viability of the new backlight technology outside of demo rooms" and marks "a great first shot against OLED’s bow," stepping above traditional mini-LED TVs.[2]
The UR9 stands out with its innovative RGB MiniLED backlight, using independent red, green, and blue MiniLED light sources instead of white backlights filtered for color. This delivers exceptional color accuracy, 100% BT.2020 color volume, and peak brightness up to 5000 nits depending on the model, making HDR content pop vividly even in bright rooms.[1][2] Reviews highlight its mind-blowing color volume, deeper blacks with better shadow detail, and precise control over nearly 35,000 individual RGB LEDs, powered by Hisense’s new Hi-View AI Engine RGB chipset.[1]
Available in sizes from 65-inch to 100-inch, the TVs start at around $3,500 for the 65-inch model and climb to $9,000 for the largest, with pre-order deals like a free 55-inch CanvasTV for 65- to 85-inch sizes before April 22.[1][2] Additional features include the
Side-by-side comparisons underscore the UR9's advantages over OLED rivals like LG's C5 or Samsung's S90F QD-OLED. Hisense's set achieves far higher brightness—claimed at 4000-5000 nits versus OLED's 1200-1500 nits in real-world tests—while maintaining more saturated, vivid colors without washout in blues or broad areas.[4][6] Its anti-reflective coating turns sharp reflections on glossy OLED screens into fuzzy shapes, ideal for daytime viewing.[6]
This launch matters as RGB LED TVs gain traction across manufacturers like TCL and upcoming models from Sony and LG, potentially shifting the market from OLED's dominance in contrast to MiniLED's edge in brightness and glare handling.[1][2][4] Consumers in bright living rooms or seeking massive screens for home cinema stand to benefit most, though pricing aligns with top-tier OLEDs.
Looking ahead, early reviews praise the UR9's picture quality in HDR, SDR, and mixed usage, with some calling it a potential "OLED killer" or the best TV of 2026.[1][3] As more independent tests emerge, it could set a new standard for affordable high-brightness displays, especially with perks like a DisplayPort and four HDMI 2.1 ports on related Hisense models.[1] Hisense's aggressive push tests whether RGB MiniLED can deliver OLED-level blacks and detail at scale.[2][4]