Jeff Bezos is nearing the close of a massive $10 billion funding round for his AI startup, Project Prometheus, which would value the company at $38 billion. Major investors including JPMorgan and BlackRock are backing the effort, according to reports from the Financial Times cited across multiple outlets.
Launched in November 2025 with an initial $6.2 billion raise, Project Prometheus has rapidly expanded to over 120 employees recruited from top AI firms like OpenAI, xAI, Meta, and DeepMind. Co-led by Bezos and Vikram Bajaj, a former Google X scientist and Foresite Labs co-founder, the San Francisco-based lab focuses on "physical AI"—systems that interact with the real world, understand physics laws, and apply to industries such as manufacturing, aerospace, robotics, drug discovery, engineering, and logistics.
This funding, if finalized, would push the startup's total capital beyond $16 billion, positioning it as one of the most richly valued early-stage AI ventures globally. The deal remains in progress, with details subject to change, and representatives from Prometheus, BlackRock, and JPMorgan have declined to comment.
The move underscores the intensifying race in AI investments, coming shortly after Amazon—Bezos's former company—announced a $5 billion infusion into Anthropic, bringing its total commitment to $13 billion and securing a $100 billion pledge from Anthropic for AWS services over the next decade. That deal also grants Anthropic access to up to 5 gigawatts of computing capacity.
Project Prometheus's emphasis on physical-world applications matters deeply for industries undergoing AI disruption, potentially transforming operations in factories, aircraft design, and supply chains. Workers, engineers, and companies in these sectors could see new efficiencies or upheavals, while the startup's success might accelerate AI adoption beyond digital tools like chatbots.
Looking ahead, Bezos is reportedly exploring an even larger ambition: raising up to $100 billion for a holding company to acquire AI-impacted industrial businesses, using their data to fuel Prometheus's models. As global AI funding surges, this positions Bezos at the forefront of bridging artificial intelligence with tangible, real-world infrastructure.