Match Group Invests $100 Million in Sniffies and Phases Out Archer App

Match Group, the powerhouse behind dating giants like Tinder, Hinge, Match, and OkCupid, has poured $100 million into Sniffies, a Seattle-based app designed for gay, bisexual, and sexually curious men seeking real-time hookups. The investment, announced on Monday, grants Match a significant minority stake along with an option to acquire the company outright in the future, according to reports from Bloomberg and Match Group's own press release. Sniffies, known for its interactive map of nearby users and cruising spots, will continue operating independently under founder and CEO .