Meta abruptly removed a newly launched AI image feature called Muse Image just days after its release, following intense backlash over privacy and consent concerns. The tool allowed users of Meta's AI chatbot to generate or alter images by using photos and videos from public Instagram accounts without the creators' explicit permission, as millions of users were automatically opted in by default. Critics, including the Hollywood union Sag-Aftra and human rights charity Privacy International, condemned the move as an exploitation of personal likeness and data, prompting Meta to admit it "missed the mark" and pull the feature entirely. The decision affects Instagram users with public accounts, who now retain control over whether their content can be used for AI generation, while highlighting growing tensions between AI innovation and digital privacy rights.