Meta tests WhatsApp Plus subscription for premium cosmetic features

WhatsApp, owned by Meta, has begun testing a paid subscription service called with a limited group of users, charging around for mostly cosmetic enhancements like exclusive stickers, custom app themes, icons, premium ringtones, and the ability to pin up to 20 chats. According to reports from WABetaInfo and covered by The Verge, these features focus on personalization rather than core functionality, marking WhatsApp's entry into premium tiers similar to those already launched on Instagram. TechCrunch notes that the test follows Instagram's "Plus" subscription rollout earlier in the year, while The Next Web highlights the pricing and expanded options like 18 chat themes.