Nvidia Raises Prices on AI Servers Using Vera Rubin and Grace Blackwell Chips

Nvidia has told some of its largest customers that servers containing its AI chips will cost more than 15% in many cases, with the increases set to take effect on systems shipped early next year. The reported price hikes affect systems using Nvidia’s flagship Vera Rubin and Grace Blackwell chips, and the size of each increase will vary depending on the chip generation and memory configuration. The move highlights how soaring memory-chip costs are raising the price of building AI infrastructure, a pressure that could be passed on to major cloud and data-center customers.