Nvidia to Launch First AI-Powered Windows PC Chips to Challenge Intel and AMD

Nvidia is set to move beyond data centers and into personal computers, unveiling its first Windows PCs powered by Nvidia chips, according to reporting from Axios and Bloomberg. The company is expected to present the new machines at major industry events, marking a significant step in its push to reshape the PC market for the AI era.

The move would put Nvidia in direct competition with long-dominant PC chipmakers Intel and AMD, while extending the company’s influence from servers and AI systems into consumer and business laptops. Bloomberg reported that Nvidia is entering the Windows laptop market with a new chip designed to loosen Intel’s grip on the sector and modernize PCs around artificial intelligence features.

The company’s chief executive, Jensen Huang, has framed the effort as more than a product launch. The BBC reported that Huang described the announcement as a “reinvention of the computer,” signaling Nvidia’s ambition to make AI hardware central to how personal computers are built and used.

According to Axios, the first Nvidia-powered Windows computers are expected to be shown at the Computex trade fair in Taiwan and at Microsoft’s Build developer conference in San Francisco. The reporting also said Microsoft and Nvidia plan to showcase the devices together, underscoring a collaboration that could help bring the chips into Surface devices and machines from makers such as Dell.

The timing matters because the PC industry is looking for a new growth engine after years of slowing sales, and AI features are becoming a key selling point. Nvidia already dominates much of the AI chip market in data centers, and a successful move into laptops would expand that reach into a much larger consumer-facing market.

At the same time, the broader tech industry is debating whether the AI boom can justify the enormous spending flowing into chips and infrastructure. Bloomberg has reported that investors are increasingly questioning AI costs even as chipmakers remain among the market’s hottest stocks, adding pressure on companies like Nvidia to show that the next wave of AI products can drive real demand.

Nvidia’s announcement also comes as the company continues to cultivate major AI customers. Bloomberg reported separately that Anthropic, OpenAI and SpaceX are among the early users of Nvidia’s upcoming Vera chip, suggesting the company is trying to strengthen its position across both the data center and personal-computing sides of the AI market. Huang has also pushed back on concerns that AI will eliminate jobs, telling Bloomberg that fears about AI taking work are “nonsense” and arguing that companies are hiring more software engineers because of new agentic AI tools.