Roku’s Howdy Service Surpasses 1 Million Subscribers in Under Eight Months

Roku's Howdy streaming service has surpassed 1 million subscribers in less than eight months, according to data from research firm Antenna, marking a significant achievement for the company's entry into the competitive streaming market. Launched in August 2025 at just $2.99 per month, Howdy has become the cheapest ad-free streaming option available, tapping into growing consumer demand for affordable alternatives to premium services that have seen substantial price increases in recent years.