Saudi foodtech Foodics acquires Greek AI startup Norma AI to build AI-native platform

Saudi restaurant-tech platform Foodics has completed the full acquisition of Greece-based artificial intelligence startup Norma AI, a deal that marks the final step of a staged purchase beginning with a minority stake in early 2025. This acquisition, valued at approximately seven figures and funded from Foodics' dedicated $100 million AI war chest, integrates Norma's advanced analytics agents and business intelligence tools directly into Foodics' platform, which already serves over 10,000 customer branches across the Middle East and North Africa. The deal brings Norma's entire team into Foodics' dedicated AI division, accelerating the Saudi firm's strategic push to build an AI-native hospitality platform and develop next-generation agentic AI tools that empower restaurant operators to make real-time, insightful business decisions. This move significantly strengthens Foodics' technological capabilities for the hospitality sector and solidifies its footprint as a leading food-service technology provider in the region.