Saudi marketUpdated November 4

King Fahd Road project is 85% complete.

In Ahad Rufaidah, this is meant to change more than the way cars move. The project unifies the route and reshapes the street so shops are easier to reach and pedestrians and shoppers have a more welcoming place to move through. It also organizes vehicle movement and aims to reduce traffic conflicts. The expected gains are smoother traffic, better safety and a stronger urban and commercial environment, with support for businesses and investment along the road.

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Coverage started November 4