GeneralUpdated November 5

Netflix hires Stanichi to lead consumer products.

Roberto Stanichi spent nearly 20 years at Mattel, most recently as its president, chief marketing and brand officer. Now he’s joining Netflix as VP of Consumer Products and Experiences, carrying that long Mattel tenure into a different business. Deadline reports Netflix is making the hire as it looks to boost its off-screen presence. For a streaming company, the ambition reaches beyond what happens on screen—and now it has a longtime toy executive leading that effort.

2 publishers2 reports

Coverage started November 5