Global marketsUpdated November 4

Prediction markets court sports bettors with aggressive ads

Semafor reports that prediction markets are racing to win customers from sports betting and gambling, using aggressive ad campaigns to expand their influence. Kalshi has struck media partnerships with CNN and Dow Jones. Separately, Semafor says Kalshi’s Meta ad campaign rivals super PAC spending. Kalshi and Polymarket have also aired a slew of star-studded ads.

1 publisher1 report

Coverage started November 4