SaudiUpdated November 3

Study finds social networks lead as a news source

The General Authority for Media Regulation describes its 2024 audience report as an exploratory study of media interests, sources for news and entertainment, and content-consumption patterns. Okaz reported that social networks were participants’ leading reported source for news, at 75.92%, followed by television at 20.25%. In a separate measure, Okaz reported that 70% of participants did not follow influencers for news and information, or followed them only to a limited extent: 42% did not follow them, while 28% did so to a limited extent. Okaz said the study drew on 5,304 participants. The authority describes it as a field study involving citizens and residents across the Kingdom.

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Coverage started November 3