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Global marketsUpdated November 2

Ford announces a Privacy Promise for vehicle data.

Ford introduced its Privacy Promise on November 2, saying it takes safeguarding customer data seriously. The company says it will not sell customer driving data to third-party data brokers, while continuing to use data to improve safety. The Verge’s account of the announcement also describes aggregation and anonymization, clear information about personal-data use, and customers’ ability to adjust their data-sharing preferences. These are terms Ford has announced, not independently verified results.

2 publishers2 reports

Coverage started November 2

Key Actors

  • Ford Motor Company

Coverage

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