Economy and macroUpdated November 3

Campaign ads turn from Trump to policy.

Primary-season broadcast ads gave Trump a lot of space; after the primaries, that changed, especially in Republican races. In House Republican ads, he appeared in 66% of primary spots and 3% of general-election spots. In Republican Senate ads, the share fell from 77% to 22%. Democrats pulled back too, from 45% to 18%. At the same time, ads from both parties put more emphasis on the economy and health care. The figures come from Axios’s analysis of AdImpact broadcast-ad data. It compares primary ads with general-election ads aired between each primary and October 26, so the measured shift stops before Election Day.

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Coverage started November 3