MobileUpdated November 4

UK regulator bans misleading mobile-game ads.

For a mobile-game ad, the gameplay is meant to show you what you're getting. The UK Advertising Standards Authority (ASA) says ads from King, Scopely and others showed gameplay that did not accurately represent their games, and has banned them. The report also says the regulator ruled against Singapore-based Omnilojo and Cyprus-based Vistrex, also known as Royal Ark Games, following complaints about their advertising.

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Coverage started November 4