ConsoleUpdated November 9

Selfridges offers GTA 6's Cheetah for £1m.

The Grotti Cheetah on display in Selfridges’ London store could pass for a GTA 6 promotion, until you learn that the custom car itself is for sale for £1 million. Anyone interested can contact Selfridges through its personal-shopping page, so this starts with an enquiry rather than an instant online purchase. Rockstar Games and West Coast Customs designed the car, which is based on the Ferrari Testarossa. That gives the display a second job: visitors aren’t only looking at a car associated with the game; a prospective buyer can ask about buying that very car. The display isn’t a stand-in for the sale: it’s the car Selfridges is offering.

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Coverage started November 9