AIUpdated Yesterday

One Google advertiser says some budget went unused.

Cleverly, a Los Angeles business, has advertised on Google for seven years. About eight months before The Information’s report, CEO Nicholas Verity noticed part of the roughly $2,000 he set aside each day for search ads was going unspent: not enough people were seeing or clicking them. He thinks more people are researching through AI chatbots. Verity said he wanted to give Google more money, but believed search traffic was going to people doing their own research in large language models instead.

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