AnimeUpdated Yesterday

Sony bets anime fandom can fuel growth.

Sony is building its anime business around a wager: fans around the world can fuel growth for the company and Japan alike. That is a bet, not a result already in hand. The New York Times says foreign rivals and AI are entering the scene, giving Sony’s bet a crowded backdrop. Bloomberg frames anime as Sony’s route to its next big hit. The appeal is easy to see; the open question is whether global affection can translate into the growth Sony is counting on.

2 publishers2 reports

Coverage started November 8