GeneralUpdated Yesterday
Much Ado About Nothing tops $2M in Broadway previews.
The striking part is that this wasn't opening week. Deadline reported that the revival took in more than $2 million during its first full week of previews; The Hollywood Reporter's headline put the gross at $2.3 million. That was enough to make it one of only three Broadway productions to top $2 million that week. So while the production was still in previews, it had already moved into a very small box-office tier. The opening week is still ahead, but the numbers have made the buildup hard to miss.
Coverage started Yesterday
Coverage
Yesterday
The Hollywood Reporter9:33 PM
Broadway Box Office: ‘Much Ado About Nothing’ Hits $2.3 Million As Industry Rebounds
Deadline Hollywood9:03 PM
‘Much Ado About Nothing’ With Tom Hiddleston & Hayley Atwell Sells Out, Tops $2M Gross; ‘Here There Are Blueberries’, ‘Downstate’, ‘Fantasticks’ Fill Seats – Broadway Box Office
