Global FootballUpdated 4h ago

Report: Relegation could halve United’s Adidas payments

That billion-euro figure is the value of United’s full Adidas deal, not a forecast loss from relegation. A report by The Sun, relayed by Bild, says the agreement was extended in 2023 through 2035 and averages £90 million a year. If United went down, Adidas could end the deal on one full season’s notice; if it stayed in place, payments would fall by half to £45 million for each season outside the Premier League. The report separately says a Champions League clause allows a £10 million reduction for every season United miss the competition, and that the 2025–26 absence had already triggered it.

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