TV and streamingUpdated 6h ago

ITV forecasts a 5–10% Q4 fall in advertising revenue

ITV’s Q3 trading update gives scale to the weaker ad demand behind its temporary savings. The company forecasts Total Advertising Revenue will fall 5–10% in Q4 and 2–3% across full-year 2026. The forecasts put the £25 million content cut in context, with ITV projecting declines for both Q4 and full-year 2026.

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