At the Future Hospitality Summit in Riyadh, Saudi Arabia's Ministry of Tourism promoted the kingdom as a premier investment destination by launching a new "Global Investment in Saudi Tourism" report and unveiling targeted incentive schemes like the Tourism Investment Enablers Program to attract capital into hospitality projects. These efforts, which include highlighting the sector's expansion with global brands and an 18% increase in hotel keys since 2022, are central to advancing Saudi Vision 2030 and the National Tourism Strategy. The push to engage local and international investors supports the kingdom's plan to invest over $800 billion in tourism, aiming to unlock high-quality opportunities and strengthen its position as a leading global destination for tourism investment.