DeepSeek launches V4 Pro model and raises API prices as it expands AI push

Chinese AI company DeepSeek has formally released its V4 Pro model, saying the new version improves agent capabilities and is available through its API, app, and web channels. The company also said it will sharply raise API prices for V4 Pro and V4 Flash and introduce peak and off-peak pricing, a move that could affect developers and businesses using its models. Reuters reported that the launch is part of DeepSeek’s effort to regain momentum against domestic rivals while it expands hiring, computing capacity, and fundraising. The company is also reported to be seeking fresh capital at a very large valuation, underscoring both the rapid growth and the rising costs of competing in the AI market.