Raya Holding launches AI company aimed at Egypt and the Gulf

Raya Holding has created Raya Nexus, a wholly owned AI company that will sell business software in Egypt and the Gulf. Rather than building consumer chatbots, it is starting with banks, fintechs, and other organizations that handle large volumes of customer interactions, offering tools for credit decisions, collections, and customer service across phone and digital channels. The pitch is practical: help institutions add AI to their existing systems without ignoring the data security and governance requirements that come with financial services. Raya is effectively turning its experience in technology, finance, and customer operations into a regional enterprise-AI business.