Snoonu makes its first international acquisition with BiteSight

Qatar-based Snoonu has made its first international acquisition, buying the US food-discovery app BiteSight; the companies did not disclose the deal’s value. BiteSight is built around a simple shift in the ordering journey: instead of opening an app knowing what to buy, users scroll short videos of nearby dishes and restaurants, then can move on to an order. Snoonu is acquiring the product, brand, and technology as it looks to add that discovery layer to its delivery and digital-commerce business in the Gulf. The bet is that food videos can become more than marketing—helping diners find places to try while giving restaurants another route to customers.