Instagram brings its TV app to Apple TV

Instagram has brought its TV app to Apple TV, giving users a native way to watch Reels, longer creator videos, and live shows on the living-room screen. The app also lets viewers pick up a video where they left off on another device, a small but important design choice for a service still centered on the phone. Apple TV is the latest stop for a product Instagram had already tested or rolled out on other TV platforms: the bigger point is not simply putting vertical clips on a television, but giving creators’ longer and live programming another place to be watched, including with other people.