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Samsung adds $100 to most Galaxy S26 prices

Friday, October 2, 2026

Samsung has raised U.S. prices for the Galaxy S26, S26+, and S26 Ultra by $100, months after the phones went on sale. The entry models now start at $1,000, $1,200, and $1,400, while the 1-terabyte Ultra rose by $200 to $2,000. Reports link the change to a persistent shortage of memory chips—the components that help phones run apps and store data—as AI data centers compete for supply. The unusual mid-cycle increase shows how the rush to build AI infrastructure is starting to reach consumer electronics, even for products already on store shelves.

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