Apple’s first foldable iPhone makes Ternus’s debut a $1,999 test

Apple made John Ternus’s first major launch as CEO the debut of iPhone Duo, its first foldable iPhone, which starts at $1,999. It opens into a 7.6-inch display for work and entertainment, then closes into a pocket phone—the practical pitch for a device priced more like a laptop. Samsung, Huawei, and Google have sold foldables for years, but the category remains small because customers have balked at cost and questioned durability. Apple also lifted the prices of its iPhone 18 Pro models as memory and storage costs rose, so investors are judging whether the company can make premium pricing feel earned across its flagship lineup.