Google brings Fitbit Air to India with a $146 price tag

Google will start selling the Fitbit Air in India on October 2 for ₹13,999, or about $146. The small, screenless tracker records heart rate, sleep, and activity in the background, then sends the data to the Google Health app, targeting people who want health tracking without smartwatch alerts. But its U.S. list price is $99.99, leaving Indian buyers facing a gap of roughly $47 despite an included three-month premium trial. That gap does not reveal Google’s local costs, but it makes a product pitched as simple and affordable a harder sell beyond premium early adopters—why TechCrunch said the price could limit mass adoption.