Spotify renews Joe Rogan deal for The Joe Rogan Experience

Spotify has signed a new multiyear licensing agreement with Joe Rogan for The Joe Rogan Experience, keeping one of podcasting’s biggest shows closely tied to the service; financial terms were not disclosed. The relationship began in 2020 as a Spotify exclusive, but since its 2024 renewal, episodes have also been available on platforms such as YouTube and Apple Podcasts—and that wider distribution will continue. In practical terms, Spotify is no longer trying to trap listeners inside its app; it is paying to remain the central partner for a show with 18 million followers on Spotify. The deal reflects how podcasting is becoming a cross-platform video-and-audio business, where reach can matter more than exclusivity.